Gerard Cantor
Executive Producer, Believe Media

Veteran Executive Producer Gerard Cantor was born in Buenos Aires, Argentina and has continued celebrating diversity through his acclaimed work with directors from across the globe.

Cantor's career has always been in commercial production. After graduating UC Santa Barbara, he began to look for work in film, landing a job as a PA on a commercial set. Rising up through the ranks, first as production coordinator and then as production manager, Cantor turned his hand to directing. Recognizing a true enthusiasm, he returned to producing for mostly European directors such as Tony Kaye, Suse Uhlenbrock, Peter Nydrle and Walter Kehr.

Gerard was first introduced to Believe Media's Luke Thornton and Liz Silver through esteemed director Erick Ifergan. This led Gerard to executive production and a collaboration with a multitude of directors including current Believe Media talent Bruno Aveillan, Vogel-Villar.Rios, Pucho and Floria Sigismondi. Recognizing Cantor's talent Believe Media secured Gerard as executive producer at its inception in 2000. Since then, Cantor has produced hundreds of commercials with critically acclaimed international directors.

Cantor embraces his role stating, "My job is to make other people's visions come true. To do this you have to constantly look beyond the horizons to find the right elements in order to keep an innovative spirit." Gerard's outlook fits well with the overall philosophy of Believe Media's global approach to production. "The strength of Believe Media comes from our international representation. Having the opportunity to get many of the boards from London, Paris, Milan and Hamburg, as well as the U.S., solidifies our standing in the rest of the world, which is essential in this day and age. In order to keep a company constantly busy we must be able to find good creative from many countries."