Scott Goodson
CCO & CEO, StrawberryFrog

In 2004, Scott was selected by Advertising Age as one of the 10 people changing the industry for the better.

Originally from Canada, Scott has worked on some of the world's most iconic brands. In late 80s, he moved to Stockholm, Sweden and was Co-owner And Creative Director of Welinder Advertising, with clients such as Virgin Airlines, SAAB Scania, Moosehead and Ericsson. In Sweden he learned that a focused,wired team can deliver great work for major advertisers across the globe. After ten years, his agency was sold to Publicis and Scott was recruited to the position of Executive Creative Director of JWT Canada. There, he learned that a focused team can do it smarter, faster, more effectively and more efficiently than the huge advertising conglomerates. In 1999, he decided to do something about it and co-founded StrawberryFrog in Amsterdam, with a small group of people, including the 'W' of TBWA. StrawberryFrogs clients include Heineken, Coke, Old Navy, Google, Asics Tiger, Harris Direct, and Mitsubishi Motors Europe.