Peter Corbett
President & Partner, Click 3x

Peter Corbett, founder and president of Click 3x, has enjoyed a remarkable career. He has been an advertising agency creative and a hugely successful director of television commercials. He has launched a string of creative companies, both in Australia and across the U.S., each of which pioneered new technologies and introduced innovative approaches to media production. Peter has won virtually every award the advertising industry has to offer.

Peter got his start with Masius Advertising (later DMB&B) in his native Australia. By age 23, he was in charge of creating broadcast work for such accounts as Toyota, Mobil, M&M Mars and Alcoa. He also directed many of these commercials and won the first of his several Lions at the Cannes Film Festival. He subsequently became a member of the agency's board.

In 1979, Peter formed his own production company and built it into one of the top producers of commercials in Australia. He introduced the first computer-controlled camera to Australia and also helped to build a successful sound stage and equipment company. In 1982, he won awards for best national commercial and campaign of the year for a series of public service announcements on the dangers of drinking and driving.

Moving to New York in 1984, Peter launched Peter Corbett & Company. A commercial production company with its own technical and editorial departments, it too, enjoyed rapid success. It worked with all the major international ad agencies, and won many national and international awards for creative excellence, including New York International Film Festival, Andy, Mobius, AICP MOMA, Clio and Cannes awards

In 1994, Peter launched the world's first open architecture digital studio. Click 3X tripled all forecasts in its first year and was named "Facility of the Year" by Shoot Magazine. The concept of an all-digital studio that could design and execute sophisticated animation, visual effects and design for a variety of media required breaking new technical ground, new relationships with software and computer companies and even new ways of working with clients. He subsequently opened Sound Lounge in partnership with Tom Jucarone, Peter Holcomb and Marshall Grupp. In 1995, New York mayor Rudolph Giuliani awarded Peter a Crystal Apple for services to the New York film and television industry.