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AGENDA

DAY ONE - OCTOBER 20, 2005
	BALLROOM	BREAKOUT 1	BREAKOUT 2	SUMMIT LOUNGE
7:45- 9:00	Continental Breakfast / Registration			Lounge & Exhibits Internet Provided by:
9:00- 9:15	Opening Remarks
9:15- 10:00	Keynote Address
10:00- 11:10	The Agency Producers Roundtable
11:10- 11:30	Networking Break sponsored by:
11:30- 12:45	Navigating the New Agency Paradigm	(11:10-12:00) Career Diaries: A Director	The End of Post Production?
12:45- 2:00	Lunch
2:00- 3:15	Marketing Talent	Career Diaries: A Director of Broadcast Production	Mastering the Madness of Music Licensing
3:15- 3:35	Networking Break sponsored by:
3:35- 4:50	Understanding the North American Bidding Process	Career Diaries: A Chief Creative Officer
4:50- 5:00	End of Day Remarks
8:00- ?	Boards Summit / Massive Music Launch Party

DAY TWO - OCTOBER 21, 2005
	BALLROOM	BREAKOUT 1	BREAKOUT 2	SUMMIT LOUNGE
8:00- 9:15	Continental Breakfast			Lounge & Exhibits Internet Provided by:
9:15- 9:30	Opening Remarks
9:30- 10:40	The Creative Roundtable	30 Minutes With: A Production Consultant (9:30 - 10:00)	HD Workflow Workshop
10:40- 11:00	Networking Break sponsored by:
11:00- 12:15	We Have the Upper Hand and Don't Even Know It	30 Minutes With: A Music Licensing Expert (11:00 - 11:30)
12:15- 2:15	Luncheons
2:15- 3:30	The Repping Game	30 Minutes With: A Creative Director (2:15 - 2:45)	Mobile Advertising: Buzzword or Business?
3:30- 3:45	Networking Break sponsored by:
3:45- 4:45	The Director's Chair
4:45- 5:00	Closing Remarks

SESSIONS

Chuck McBride has produced iconic, brand-building advertising that sold product; no mean feat. Some of his work can even be found on permanent exhibit in the New York Museum of Modern Art. Chuck's career over the past ten years has earned him every major industry award and he kick starts the Summit with the Keynote Address.

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International agency Heads of Broadcast take the stage to discuss the state of the advertising and commercial production industry. With an eye on finding solutions to common problems, our panel will discuss how business is done in their territories and explore best practices on a global scale.

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What may seem like a trivial career decision can set the stage for professional and personal success for years to come. In an intimate and interactive setting, top agency and production players discuss their careers, career choices, and the decisions they've made on the road to success. Come for a Career Diary experience with a Director.

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Massive agency consolidation has effectively eliminated the agency ‘middle class' leaving clients with a choice between the proverbial David and Goliath. And while Goliath may offer stability and a wealth of resources, David offers dexterity and an inventive approach. The discussion will look at new and old agency paradigms, client demands, and how the commercial production community can find opportunities in these new models.

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If digital artists begin modeling 3D characters or objects before shooting begins, is it still post? A growing trend of digital production is challenging the concept of shoot days, the approach to post production and the model of commercial production. A panel of directors, digital artists and producers leading the charge of digital production - and closing the gap between a director's imagination and a finished spot - take to the stage.

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What may seem like a trivial career decision can set the stage for professional and personal success for years to come. In an intimate and interactive setting, top agency and production players discuss their careers, career choices, and the decisions they've made on the road to success. Come for a Career Diary experience with a Worldwide Creative Director.

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Getting good work for your director, composer or animator boils down to how effectively you market your talent. From repping and reels to promotion and positioning, our panelists discuss choices they've made marketing their talent and running a successful company.

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Making the right licensing move can open the door to new opportunity; making the wrong move can have serious economic, business and legal ramifications.Gain perspective and understanding of licensing agreements, costs and legal intricacies from this panel of agency music producers, publishers, artists and music rights specialists.

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What may seem like a trivial career decision can set the stage for professional and personal success for years to come. In an intimate and interactive setting, top agency and production players discuss their careers, career choices, and the decisions they've made on the road to success. Come for a Career Diary experience with a Production Company Owner.

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Explore one of the most contentious issues in the commercial production industry. Heads of Broadcast, Creatives, Production Company Owners and Directors from around the world will discuss agency expectations, the importance (and relevance) of director treatments, strengths and weaknesses in the current bidding process and whether agencies are simply asking for too much.

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A unique opportunity to meet and chat with some of the most influential people in the commercial production industry in an intimate setting. Hosts discuss how they work & how you might work with them. set in a casual environment, it's a great networking opportunity and the chance to get answers to questions you've always been afraid to ask. Attend a 30 minutes with...session with a Production Consultant.

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Join some of the world's top agency creatives for a discussion about the state of global advertising, commercial production and creativity. They'll provide insight into global creative trends and discuss the roots of inspiration.

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Hi Def is here... now what? HD experts will be on hand for an informal, interactive and hands-on workshop, guiding you through the process and potential of working in HD. Cameras, software and other HD gear will be on site for you to try, and the industry's leading experts will be present to answer all of your HD and 24p questions.

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A unique opportunity to meet and chat with some of the most influential people in the commercial production industry in an intimate setting. Hosts discuss how they work & how you might work with them. set in a casual environment, it's a great networking opportunity and the chance to get answers to questions you've always been afraid to ask. Attend a 30 minutes with...session with a Head of Broadcast.

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Creativity is the apex of the advertising business. With a focus on inspiring the creative community to capitalize on their distinctive client relationships, this panel will discuss how they successfully navigated the chaos of viral advertising, mobile marketing, adver-gaming and so-called ‘branded content' giving you a glimpse at what the empowered creative, armed with ideas can achieve.

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The Repping Game, puts a well-known production company owner in the driver's seat, as they blindly interview four independent reps. A spirited, if not ridiculously fun take-off of the hit TV show The Dating Game, this session is sure to provide unique and compelling insight into the process of selecting the right rep.

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A unique opportunity to meet and chat with some of the most influential people in the commercial production industry in an intimate setting. Hosts discuss how they work & how you might work with them. set in a casual environment, it's a great networking opportunity and the chance to get answers to questions you've always been afraid to ask. Attend a 30 minutes with...session with a Creative Director.

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Content creation for mobile media represents a multi-billion dollar opportunity for the advertising community. Industry leaders setting the standards for mobile marketing share their thoughts and explore how the production community can capitalize on these new opportunities.

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Always a crowd pleaser. Join some of the industry's top commercial directors as they discuss the current state of international commercial production and where they think it's going.

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