Eric Villain

Eric has over 15 years marketing research, and advertising experience. Most of his experience revolves around a passion for understanding communication and brand equity. Eric has worked for a multinational advertising agency as well as international marketing research firms prior to joining Millward Brown in 1995. Eric has been involved with a variety of brand equity and advertising copy development research throughout his career. Eric has also spent years conducting qualitative research. He has experience in a multitude of categories both on consumer and business communication. Eric is well-versed in Millward Brown methodologies and continues to be involved in the research and development process.