Rob Guenette

Rob Guenette has been a passionate contributor to the Canadian marketing community for over 15 years, most of which was spent at Unilever Canada in Toronto with several projects in New York and Chicago on North American and Global teams.

In 1999, working with Palmer Jarvis DDB Vancouver, Rob brought back Canada's first Cannes Gold in Film in almost 20 years. He was also featured predominately that year in the trade press as Unilever Canada was named Marketer of the Year by Marketing Magazine.

In January 2000, Rob joined Molson Canada as Vice President, Marketing with a mandate to revive the Export brand in English Canada, working with HHCL and Partners of London, England. As well, he managed the Responsible Use advertising campaign and re-launched the Rickard's Red brand with TAXI advertising. He was featured yet again in the Marketer of the Year honours as Marketing Magazine named Molson its top pick for 2000.

Shortly after joining Molson, Rob was promoted to the ranks of VP & Global Advertising Director. He works on projects in the USA, Brazil, U.K., and Canada.

Rob is a marketer who demands effectiveness and has the business results to prove it. A long time believer that “creative” advertising builds brands and produces results; his work has been recognized at the Cannes International Advertising Festival, D & AD, London International, Clio's, Mobius, Communication Arts, and the 'usual suspects' of local creative award shows.

Rob is often quoted in Canada's national papers and trade magazines on matters of advertising and marketing. And, when he’s not travelling around the world he’s an active member of the Canadian Cannes Committee helping to elevate Canadian advertising & marketing to a global standard.