Boards Summit - Agenda

Agenda

Day 1 \| Day 2
DAY ONE:
7:45 - 8:45	Registration and Continental Breakfast

8:45 - 9:45	Conference Chair Opening Remarks And Industry Stakeholders Panel Opening the conference will be our stakeholders panel comprised of senior representatives from all aspects of the business and from around the globe. These industry leaders will set the stage for the next two days of conference discussion, presentation and debate. They will raise major issues facing the industry such as: Increased competition for fewer boards, shrinking budgets, understanding and maximizing new technologies, and the constant pursuit of new talent and efficient production methods. Conference Chair: Damon Webster, Director of Advertising Production, Saatchi & Saatchi Presentations and Panel Discussion: Robert Brooks, Commercial Production Manager, Procter & Gamble Productions Michelle Curran, President & Owner, Amber Music Pat Joseph, Managing Director, The Mill Facility Limited Ariel Piluso, Executive Producer, Flehnerfilms David Perry, Executive VP/Director of Broadcast Production, Saatchi & Saatchi Frank Scherma, Co-Proprietor & President, @radical.media Matthew Stillman, Managing Director, Stillking Film Group...and others

9:45 - 10:45	Keynote Address: "Brave New Commercial World: A Unilever Perspective" Alan Rutherford, Head of Worldwide Media, Unilever Plc

10:45 - 11:10	Networking Break

11:10 - 12:10	The Client Perspective... our exclusive panel of clients discuss key issues from their perspectives. This panel will examine the issues faced by the client, including: What does the future hold for commercials? Are commercials dying out in favor of other marketing tools? Choosing who to work with when roles and expertise of agencies and production companies are constantly changing and evolving. Are agencies really partners? Dealing with tight budgets and improving your knowledge of what can and can't be done at every stage of production. What do the costs mean are they worth it? Making money out of ideas . . . and selling those ideas up through the organization. Consultants: How to use them, and how are they changing the way business is done? Moderator Jillian Gibbs, President, Advertising Production Resources Presentations and Panel Discussion: Robert Brooks, Commercial Production Manager, Procter & Gamble Productions Jim Gosney, Production Consultant, MRA Advertising/Production Support Services Inc. Rob Guenette, VP of Marketing & Global Advertising Director, Molson Canada Alan Rutherford, Head of Worldwide Media, Unilever Plc...and others

12:10 - 1:20	Lunch

1:20 - 1:50	Fireside Chat with Tony Kaye Tony Kaye, Director, Tony Kaye Films, LA, RSA Films, UK, Amber Music Worldwide

1:50 - 2:20	Interactive Pitch

2:20 - 3:40	From Idea to Screen: The Creative Bidding Process Today Agency producers, creatives and top production company players weigh in on the state of the bidding process. At issue: What works, what doesn't; the challenges of creating a dialog and building trust around issues of creativity, cost and client expectations; the relationship between agency producers and production companies; the real role of executive producers and directors in bringing a spot to life before the cameras roll. Panel Discussion: Jon Kamen, Co-Proprietor & Chairman, @radical.media Stephen Dickstein, President & Partner, Partizan Greg Popp, Group Executive Producer, DDB Chicago Inc. Adrian Harrison, Managing Director, RSA Films/Black Dog Films Limited Peter Friedman, EVP, Director of Broadcast Production, McCann Erickson Worldwide Tom Mooney, Partner/Executive Producer, Headquarters Film Group

3:40 - 4:00	Networking Break

4:00 - 4:50	Beyond 30 Seconds: The New Commercial...The Latest Case Studies! Case studies and Panel Discussion: Lori Schwartz, Producer, Emerging Technologies, Zentropy Partners Frank Scherma, Co-Proprietor & President, @radical.media Tom Stepanchuk, Manager Marketing Communications, BMW North America ...and others

4:50 - 5:00	Chairperson’s Wrap-Up

5:00	Cocktail Reception Sponsored by:

DAY TWO:
8:00 - 9:00	Continental Breakfast

9:00 - 10:00	Discussion with Bryan Buckley Bryan Buckley, Director, Partner, Hungry Man

10:00 - 11:15	Creative Critique: It's About The Work ... But Is It Working? Our experts, including top creative directors, producers and research/testers critique the year's best and worst commercials and discuss creative trends, and what's working with consumers. Moderator Daniel Bergmann, Executive Producer, Stink Case Studies and Panel Discussion: Harold M. Spielman, Sr. Partner & Chairman, MSW Group Eric Villain, Senior Vice President, Managing Partner, Millward Brown Sally Hogshead, Creative Director, Crispin Porter & Bogusky Billy Poveda, Executive Producer, Oil Factory Larry Frey, Director. Villains/LA Rob Guenette, VP of Marketing & Global Advertising Director, Molson Canada

11:15 - 11:30	Networking Break

11:30 - 12:30	Talent and Technology: Driving Forces in the Evolution of Commercials Top post animation and effects talent talk about the technology and the artistry employed in bringing those amazing commercial images to life. Using examples, they'll discuss the tools they use to interpret the director's vision and their own; addressing the question of when high end systems are used and why; the evolution of desktop technology; and future challenges in image-making. Case Studies and Panel Discussion: Fred Raimondi, Creative Director/Visual Effects Supervisor, Digital Domain Verdi Sevenhuysen, Special Effects Artist, R!OT Jerry Spivack, Creative Director/Henry Artist & VFX Supervisor, Ring of Fire Alex Frisch, Visual Effects Supervisor/Artist, Method Studios ...and others

12:30 - 2:00	Lunch

2:00 - 3:00	The Wired Facility of The Future: Managing Your Data, Making It Pay What will the wired facility of the future look like, and how will it pay off for all the stakeholders in the business in terms of time, money and productivity? Our panel looks at digital asset management from all angles. Moderator Pat Joseph, Managing Director, The Mill Facility Limited Presentations and Panel Discussion: Larry Bridges, Owner/President, Red Car Greg Caplan, Joint CEO, Final Cut Jillian Gibbs, President, Advertising Production Resources Howard Wooffinden, CEO, Executive Producer, Milk and Honey Films Brent Backhaus, Assistant CTO, WAM!NET Inc ...and others

3:00 - 3:20	Networking Break

3:20 - 4:15	The Continuing Evolution Of The Agency Agencies continue to be agents of change, morphing to provide the best value for their clients while keeping an eye on the bottom line for the agency. At the same time, production and editorial companies - and even advertisers - are beginning to reexamine the business they are in, and how they can expand their expertise and increase value. How are agencies continuing to evolve to remain relevant to their customers, and who are the leading ‘agents of change’? What does this continuing evolution mean for clients and what kind of projects are developing out of these new structures? Moderator Sam Walsh, President, New Nomads Presentations and Panel Discussion: David van Eyssen, Writer/Director/Digital Protagonist, Stone Tiger Entertainment Nancy Hill, President, Hill, Holliday (San Francisco) Tim Maleeny, SVP of Strategic Planning, Publicis & Hal Riney Mike Windsor, CEO, OgilvyInteractive Worldwide
4:15 - 5:00	Hip Vs. Hype: Navigating The Crowded Directorial Landscape Creatives and producers are facing more choices than ever in talent to execute their collective visions. Where is the new talent coming from? How does the savvy agency player separate the genuinely talented wheat from the glossy yet shallow chaff with the sensory overload coming out of music, out of feature film, out of design, and out of nowhere. In an over-crowded field of aspiring talent, how do production companies decide who to bank on and how to make those directors accessible to the right boards. Is it all style and no substance? Moderator TK Knowles, Executive Producer & Partner, Bob Industries Panelists: Clair Grupp, Head of Broadcast Production, Cliff Freeman & Partners Steffi Binder, Executive Producer, Deutsch Inc. Brian Carmody Danny Lockwood, Sr. Director of Video Productions, Columbia Records

5:00 - 5:30	Stakeholders Wrap Up